Digital Consulting, Baraboo

Digital Consulting Made Easy

We keep geek-speak to a minimum.

Lot’s of terms, acronyms, and slang come with the territory of online marketing. We promise to talk in a language you’ll understand and explain clearly anything the makes you get that “deer in headlights” look.

The one thing we know you will understand is ROI – return on your investment. We make it affordable for you to promote your business.

No Risk Offer

Our complimentary “no-cost” digital consulting is an hour full of value. We will answer any questions and offer solutions to aspects where you may need help. It’s a good time to see if we’re a good fit for your needs.

Just call or fill out the form and we’ll be in touch.

Call Now (608) 355-0020

MARKETING QUESTIONNAIRE

Take the time to fill out our Marketing Questionnaire below as completely as possible – you’ll be glad you did! It contains questions that are important to your marketing plan, whether online or in general.

Jot down any questions or ideas that come up.

Submit your form and the information you added will be emailed to you automatically. Having this handy may be very useful for future marketing plans or ideas.

Questionnaire

to send a copy of your filled out form

General

I have an existing marketing plan in place for my business.

Yes

I have at least one person responsible for managing marketing.

Yes

Our staff is familiar with how we market our company’s products and services.

Yes

Market Research

I know who my target market is and I have a full written description of this market.

Yes

I’ve narrowed down who in my target market is my most likely customer (age, sex, income level, location)

Yes

I’ve estimated the number of customers in my target market who could potentially buy from me.

Yes

I know who my closest 3 competitors are, what services they offer and what their prices are.

Yes

I’ve done a price comparison between my business and my closest competitors and have made notes on why someone would choose us over them and why someone might choose them over us.

Yes

Marketing Methods

We have a website.

Yes

Website Address:

We have more than one website.

Yes

Additional website address:

I have a keyword list for my business and check it regularly to keep it updated.

Yes

The information on our site is current and updated regularly.

Yes

Our website is easy to navigate and visitors can find the most important information from the home page.

Yes

Our website collects visitor information through a newsletter or special sign up offer.

Yes

We have an automatic email message (autoresponder) that is sent out when someone subscribes.

Yes

Our phone number and address is listed on the home page and is easy to find.

Yes

We have a contact page on our site with a map or written directions (if appropriate)

Yes

We use a tracking number on our website to determine what calls are coming from it.

Yes

Not sure

The website answers the following questions:

An “About Us” page or something that tells the company’s history.

Yes

Services and Products we offer are easy to see on the home page.

Yes

Different pages on the site give more information about the products and services we offer.

Yes

Enough information to answer a customer’s questions, perhaps a frequently asked questions section.

Yes

The site has several informational articles on our area of expertise.

Yes

Client testimonials are posted that include a picture and name.

Yes

The site has clear, attractive photos of our products.

Yes

The site has a price list, prices with the products or menu *restaurant.

Yes

Photos of our personnel.

Yes

We have a system in place to collect email addresses for clients and potential clients.

Yes

We use a “spam protection” email marketing service like Constant Contact or iContact.

Yes

We produce regular email newsletters for our customers and clients.

Yes

We keep track of the responses to our email mailings to our email list (opens, clicking on links, unsubscribe rates)

Yes

We occasionally send out special mailings such as one-time offers or alerts.

Yes

We have email sequences that we use for events such as welcoming a new customer, a list of tips and hints, etc.

Yes

What online advertising methods does your business currently employ?

Pay Per Click such as Google Adwords

Yes

Facebook paid ads

Yes

Banner Network

Yes

Search Engine Optimization – a variety of links, keywords and tags that are optimized to help customers find us using our most important offerings.

Yes

We have a blog on our website or our website is a blog.

Yes

Blog-a place where you post articles, opinions, links to other sites, etc. on a regular basis.

We have a separate blog such as Blogger or WordPress.

Yes

Facebook Page

Yes

Twitter account

Yes

Instagram account

Yes

LinkedIn account

Yes

YouTube Channel

Yes

Flickr account

Yes

Our business is using these social marketing tools competently.

Yes

Our business needs help learning how to use these social marketing tools.

Yes

Which Search Engines have you set up and claimed your local search listings on?

Google

Yes

Bing

Yes

Yahoo

Yes

Check off what you have set up.

Site optimized for mobile users.

Yes

Mobile landing page.

Yes

Mobile Ads

Yes

QR Codes

Yes

SMS/Text messaging

Yes

Are you using online directories to market your business?

Online Yellow Pages

Yes

Yelp

Yes

Other

Referral program for existing customers.

Yes

Affiliate program for related business referrals.

Yes

Direct Mail

Yes

Radio Ads

Yes

TV Ads

Yes

Newspapers

Yes

Val Pak

Yes

Craigs List

Yes

(If physical location is important) Our business has a sign that is easily visible from the street.

Yes

Our business uses press releases to make announcements.

Yes

Our business has an online, email ready and printed media kit for media inquiries we might receive.

Yes

I have an annual marketing budget.

Yes

Our marketing budget is based on a percentage of our gross revenue.

Yes

Average monthly spending for current marketing and advertising.

I keep track of how a caller or new customer heard about us by asking them and writing it down.

Yes

I keep a spreadsheet tally of where calls and customers come from.

Yes

Our staff is trained to ask where a customer found out about us, including how they got to our website.

Yes

We have a system to separately track how our different marketing methods are working for getting new customers.

Yes

What are your biggest marketing challenges and concerns?

Captcha *

reCAPTCHA is required.