“Coolest middle aged tech geek” is about how we can evolve and re-create ourselves throughout our lives.

It can expand and enrich us and most definitely keeps life interesting.

Like most of the “baby boomers” who came before all the technology – I kept up somewhat, but mostly felt the gap widening between myself and new technology. I’ve  been in marketing for most of my career, so at some point it became necessary for me to become the “coolest middle aged tech geek” if I was planning to help my clients into the future. In 2010 I immersed myself in just about every aspect used marketing online today.

I learned about keywords, ranking factors, website building, SEO, social media, list building, reputation management, graphic design, video marketing and much more – whew! Lot’s of new information, but the basics of good marketing I had honed early on still held true.

Do you have a strong presence and visibility? What do you better than the competition? Why would I choose your business or service? Are you clear on your target audience? The information and message remain the same, but today there are almost endless ways to put that message in front of potential customers.

I really do love what I do. Helping a business that is overwhelmed with the quickly changing landscape of the internet or is just too small for a marketing department is very satisfying to me. I firmly believe that if we don’t pay attention and keep smaller local businesses healthy and prospering we’ll be loosing a lot – mainly choices, healthy competition and the investment they have in our local communities.

These businesses are usually owned by people who live right in the area. Their kids go to school with your kids. They have the same mindset and concerns that you do. Most will go out of their way to make sure their customers are happy and loyal. They work very hard every day to create something to be proud of.

That is why I, the “coolest middle aged tech geek” works so hard for them. I know how much they value someone taking care of an important part of their business. Most are so busy in just the day-to-day running of their business that keeping up with all of the available ways to marketing their business is often neglected – even though they know it is such an important part of owning a business.

To find more about me, check out my business  – TOTL Marketing site and find out how I may be able to help you. To find out a little more about me (photo’s I’ve taken mostly) visit SusanRWalsh.com.

This article was written for fun to rank under the term “coolest middle aged tech geek” or some variable of it. This is part of what I do for my clients, help them to rank for the terms people would be searching on the internet for their business.

By Susan Walsh
Google

Internet Marketing Consultant
susan@totlmktg.com